ONE WORD BOOK REVIEW - INTEGRITY
Title: Publicity From The Trenches
Author: Sherri Rosen
Publisher: Sherri Rosen Publicity Int'l NYC
Date: May 1, 2015
Length: 125 Pages
About The Author
Sherri Rosen came to New York City in the 60's and never left. She has her own publicity firm and has created her own niche of inspirational publicity.
What is a Publicist and Do You Need One?
Sherri Rosen is a professional publicist and owner of Sheri Rosen Publicity Int'l, NYC. She has written this book to inform published and self-published authors about the benefit of hiring a publicist.
The author provides a list of nineteen things to look for and some questions to ask when seeking a publicist. She explains what a publicist can do for an author, but makes it clear that there are no guaranteed results.
What distinguishes a great publicist from a mediocre one is getting the word to the right people, in the right venues, at the right time.
Ms. Rosen believes that publicity must be based on honesty and integrity. She has coined a term, "inspirational publicity", to describe publicity that isn't about making big money but is instead honest and real.
My Thoughts
Self-publishing has opened the door of opportunity to many new authors. This is an informative and inspiring guide to help authors choose the kind of professional support they need to get the word out.
This book is illustrated with beautiful color illustrations and sprinkled with motivational quotations.
Ms. Rosen describes the high standards that she holds herself and her associates to as they work with authors. Publicity must be custom designed for each client and honesty is emphasized in all communications.
If you are an author, I think you will find this book very helpful. If you are going to invest in publicity, you need to know how to find the best professional service available.
MY RATING: 5 STARS OUT OF 5
FYI ~ I received an advance digital copy of this book from the author to read and review.
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One Word Book Review: ENTHUSIASM
Crowdfunding: Put the Fun Into Funding And Get The Money You Need: How A Little Girl Raised Over $7k In Four Days On IndieGoGo (Distinct Press Young Entrepreneurs Series)
Author: Zynnia Jezek
Publisher: Distinct Press
Publication Date: December 27, 2014
Print Length: 130 Pages
An 11-Year-Old Girl With A Big Dream
Zynnia Jezek, at the age of 11-years-old, designed a successful crowd funding campaign on IndieGoGo to provide funds for a trip from Florida to the Awesomeness Fest in Hawaii. This event is billed as the ultimate transformational experience for entrepreneurs. Zynnia believed this could be a life-changing event for she and her familly.
The problem was, they did not have the money needed to make the trip.
Zynnia and her sister created an IndieGoGo campaingn called "4 Day Awesomeness Fest Test" and made $6, 475.
This book tells exactly what Zynnia did to make her dream come true.
My Thoughts
I really enjoyed the enthusiasm and excitement depicted in this ebook. The young author/entrepreneur describes a real-life behind the scenes look at a successful IndieGoGo campaign.
This is not a primer or resource guide for designing a crowd funding campaign. It is a memoir of one girl's experience and how it changed her life.
The author provides screen shots of a series of PowerPoint slides that were used to promote and publicize this campaign. These slides were designed by Zynnia's sister and are quite creative. I think viewing these promotional slides make this book a relevant selection for anyone thinking about running a crowd funding campaign.
The editing and formatting are rough in places, but the content is informative and impressive. Kudos to Zynnia for a great effort. She proves that most anything is possible with determination and a little help from family and friends.
I predict this young lady has a very bright future!
My Rating: 4 Stars Out Of 5
FYI ~ I purchased this digital book with my Kindle Unlimited membership on Amazon.Com.
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