Friday, February 6, 2015

Book Review: Publicity From The Trenches by Sherri Rosen


Title: Publicity From The Trenches

Author: Sherri Rosen

Publisher: Sherri Rosen Publicity Int'l NYC

Date: May 1, 2015

Length: 125 Pages

About The Author
Sherri Rosen came to New York City in the 60's and never left. She has her own publicity firm and has created her own niche of inspirational publicity.

What is a Publicist and Do You Need One?
Sherri Rosen is a professional publicist and owner of Sheri Rosen Publicity Int'l, NYC. She has written this book to inform published and self-published authors about the benefit of hiring a publicist.

The author provides a list of nineteen things to look for and some questions to ask when seeking a publicist. She explains what a publicist can do for an author, but makes it clear that there are no guaranteed results.

What distinguishes a great publicist from a mediocre one is getting the word to the right people, in the right venues, at the right time. 

Ms. Rosen believes that publicity must be based on honesty and integrity.  She has coined a term, "inspirational publicity", to describe publicity that isn't about making big money but is instead honest and real.

My Thoughts
Self-publishing has opened the door of opportunity to many new authors. This is an informative and inspiring guide to help authors choose the kind of professional support they need to get the word out.

This book is illustrated with beautiful color illustrations and sprinkled with motivational quotations.

Ms. Rosen describes the high standards that she holds herself and her associates to as they work with authors. Publicity must be custom designed for each client and honesty is emphasized in all communications.

If you are an author, I think you will find this book very helpful. If you are going to invest in publicity, you need to know how to find the best professional service available.


FYI ~ I received an advance digital copy of this book from the author to read and review.

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