Monday, July 28, 2014

Book Review: Pulling the Wool Over Your Eyes - Understanding Why We Keep Getting Scammmed by Al Craig

Pulling the Wool Over Your Eyes, Understanding Why We Keep Getting Scammed and the Role You Play

Author: Al Craig

Publisher: Amazon Digital Services, Inc.

Date: February 25, 2014

Length: 107 Pages



About The Author
Al Craig is an independent businessperson who has spent most of his life involved in various businesses and investments. From his investment experiences, he has learned to spot the con artists and cheats who take our trust and hard earned money. He has read countless books on how scammers work and what causes them to do what they do.

The Role You Play
Have you wondered why you keep getting scammed?

Have you asked yourself why you can’t spot a con-artist until it’s too late?

The purpose of this book is to create awareness about the part we play in helping the con-artist take our money, trust, and self-worth.


The author lists the following four traits that most scammers have in common:
  • Lack of conscience.
  • Massive egos.
  • Wafer thin emotions.
  • Deceitfulness
"You earn honesty and trust in your actions, not with oral hot air."

"A wise man proportions his belief to his evidence."

Scammers are professionals. They know exactly how to identify a likely victim and what to say to make a sale. The author describes how con artists work and explains why they are so successful.

My Thoughts
This is ebook #3 in my quest to read as much material that I can find on Internet scams.

This book explains how our thinking patterns and emotional states make us a target for scammers. Yes, the way you think and feel could make you a victim.

One example of a thinking pattern that can help get you scammed is a pride consciousness. This is a pride that wants to feel superior or special (typically found in a person with a low feeling of self-worth). This attitude allows scammers to spot you immediately and start flattering you. Scammers cast their spells of specialness, exclusiveness and secretiveness to start pride burning.  Before you know it...you have been scammed!

The author does a very good job explaining why a victim MUST take responsibility for his thinking and actions. The important thing is to learn from the mistakes of the past. This book explains how that can be done.

The editing in this ebook is a bit rough around the edges, but the content is well worth the time and effort it will take you to read it. If you have been the victim of a scam, this will help you understand why it happened and how you can make better choices in the future.

My Rating: 4 Stars Out Of 5

FYI ~ I borrowed this book with my Amazon Kindle Unlimited membership.

Do you know someone who has been scammed? Please share your story in the Comments Section below.