Wednesday, April 16, 2014

Book Review: What Happens in Vegas Stays On YouTube by Erik Qualman


What Happens in Vegas Stays on YouTube

Author:  Erik Qualman

Publisher: Equalman Studio

Date: January 1, 2014

Length: 194 pages



About The Author
Erik Qualman is an MBA Professor at the Hult International Business School. He is the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business and Digital Leader: The 5 Keys to Success & Influence.

Privacy is Dead
The author shares 36 essential rules to help you preserve your most important asset... your reputation. Whether you are a teacher, politician, CEO, soccer mom, coach or pastor...you must understand the new rules of today's transparent society.

Social media sites have exploded in popularity. Here are several of "The New Rules of Reputation" listed in this book:

Rule #2: Live as though your mother is watching.
Rule #8: Be FLAWsome
Rule #11: Complain = Digital Pain
Rule #16: The three second rule
Rule #32: Be a Baker not an Eater

There are numerous case studies about individuals and companies who have used good judgment and bad judgment in posting photos, videos and comments on social media sites.

There is a chapter on "digital stamps" - "a permanent collection and culmination of your digital footprints and digital shadows". Your digital stamp matters 5 seconds from now, 5 years from now, 50 years from now and 500 years from now.

This book was funded by a very successful Kickstarter campaign.

My Thoughts
This is a timely subject and something that everyone should be thinking about. People will judge you by what you post...you must decide how you want to be known.

Your "digital stamp" will be with you for the rest of your life. Young people like to post pictures of parties and good times but future job recruiters may not be impressed.

The author did a good job researching this subject and presenting the material in a very understandable manner. I think "reputation management" will be a growing topic of concern for individuals, non-profits and businesses in the years to come.

I love the list of "Must Reads" the author included at the end of the book. These books will inspire and educate readers on the subjects of social media, marketing and life.

Now is the time to think about the digital stamp you are creating. This book is well worth your time.

My Rating:  5 Stars Out Of 5

FYI ~ I received a complimentary digital copy of this book to read and review from NetGalley.

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