Wednesday, March 21, 2018

Mark Schaefer Explains Social Media for Business

Social Media Explained: Untangling the World’s Most Misunderstood Business Trend, Revised and Expanded Second Edition

Author: Mark W. Schaefer

Publisher: Amazon Digital Services LLC

Date of Publication: February 7, 2018

Length: 143 Pages

About the Author
Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} - one of the top marketing blogs of the world.

Social Media - An Unstoppable Force
Mark Schaefer believes the potential for marketing through social media platforms is a significant and unstoppable force.

The author explains that behind every social media marketing success story, you will find the following three elements:
  1. Targeted connections +
  2. Meaningful content +
  3. Authentic Helpfulness = BUSINESS BENEFITS
This updated book offers business leaders solid strategies and case studies for implementing, managing and measuring a social media marketing program.

My Thoughts
Social media marketing requires more expertise in marketing than social media. Do not assign Tammy from the mail room to run your new social media effort because she's good at Facebook.
I had to smile when I read the above quote, but the author makes a very valid point. Social media offers platforms to promote and market your business. You are always marketing. 

How do you handle complaints and criticism on social media? 
"Deal with it. Adjust. Adapt. Get your house in order because the social web will make you miserable if you don't."
This book spells out exactly what you need to do to establish a successful social media marketing program for your business. I found the social media marketing case study in Chapter 11 extremely interesting and inspiring.

"Social Media explained" is recommended for social media newbies as well as experienced professionals. Mark Schaefer is a natural teacher and he EXPLAINS some advanced strategies and techniques in an understandable manner. I am confident you will find value in this book. Read the book and then go back and really study it. 


FYI ~ I borrowed a digital copy of this book with my Amazon Kindle Unlimited subscription.

Thank you for reading this book review. Please share your thoughts in the Comments Section below.
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