Authors: Guy Kawasaki and Shawn Welch
Publisher: Nononina Press
Date: December 10, 2012
About The Author
Guy Kawasaki is the author of Enchantment: The Art of Changing Hearts, Minds, and Actions. He is the co-founder of Alltop.com, an "online magazine rack" of popular topics on the web, and founding partner at Garage Technology Ventures.
Author, Publisher, Entrepreneur
Are you an author or future author?
Are you thinking about self-publishing your book?
Do you have a gazillion questions about what to do and how to do it?
This is the book you have been waiting for.
Guy Kawasaki and Shawn Welch have written a 300-page book about "artisanal publishing." The thesis of APE is simple but powerful: when a self-publisher successfully fills three roles...author, publisher, entrepreneur...the potential benefits are greater than with a traditional publisher.
This book is a comprehensive handbook for authors who want to take complete control over the writing, publishing and marketing of their book. The authors provide technical instructions for formatting your digital files for ebook publication as well as sharing very helpful information for printing your book.
The marketing advice covers "guerrilla marketing" techniques and how to build a platform to promote your book online. The authors offer excellent free resources on the book's web site.
There is a lengthy glossary at the end of the book that defines many of the terms that are used in the book.
My Thoughts
I was absolutely blown away by the amount of NEEDED information that is presented in this book.
This book offers authors a great deal of value for a relatively small investment. This book informs, instructs, motivates and inspires.
The authors share all the steps they used to APE (author, publish, entrepreneur) this very book!
You can view a video book trailer HERE.
Self-publishing is not easy. It takes hard work, determination and perseverance. If you have been dreaming about writing and publishing a book, this book will be a very wise investment. Highly Recommended!
My Rating: 5 Stars Out Of 5
FYI ~ I received a complimentary digital copy of this book to read and review from Net Galley.
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