The greater your goals, the more you'll need to change people's hearts, minds, and actions. This is especially true if you have few resources and big competitors. Enchantment is a process, not an event. You want your efforts to endure, and this requires that people internalize your cause, reciprocate, and fulfill their commitments. Enchantment transforms situations and relationships. It converts hostility into civility. It changes skeptics and cynics into believers. When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with delight. This book is about touching hearts, building relationships and changing the world.
This Book Filled Me With Delight
Guy Kawasaki stated that he studied twenty books on the subjects of influence and persuasion before he wrote "Enchantment: The Art of Changing Hearts, Minds, and Actions". He listed these books in a bibliography at the end of this book. I believe the research that Mr. Kawasaki did for this book was outstanding. He gleaned the best information from these books and then added many stories from personal experiences that prove his research true. The following chapters are included in the book;
- Why Enchantment?
- How To Achieve Likability
- How To Achieve Trustworthiness
- How To Prepare
- How To Launch
- How To Overcome Resistance
- How To Make Enchantment Endure
- How To Use Push Technology
- How To Use Pull Technology
- How To Enchant Your Employees
- How To Enchant Your Boss
- How To Resist Enchantment
Please let me know what you think in the comments below.