Yesterday our guest blogger shared some excellent advice for using Facebook and LinkedIn.
Today Mr. Smith will show us how we can use YouTube and Twitter to build our brand and our business.
YouTube
YouTube is the world’s largest online video community. You can literally find a rare commercial from
the 1980’s to seeing what the latest bad choice by a current pop-culture
celebrity was. YouTube is a great place
to promote items. Depending upon which
article you consider, many experts say that as much as 60% of online sales will
be derived from video. If you are not
camera shy, you can promote anything that you would like. There are even ways to make videos that don’t
require you being on camera. Facebook and LinkedIn require some level of
connection in order for people to see your photos, comments, suggestions, etc. On YouTube, anyone can subscribe to you. Anyone can see what you are up to. I have enjoyed some success using
YouTube. Once you record a few videos,
you begin to get relaxed and are able to be yourself. The more genuine you are in your videos, the
more likely you will get customers. This
would be a perfect place to upload your vacation video and then explain how you
would like to share with others how you were able to go on your vacation.
Twitter
Twitter is almost always mentioned in the top five of all
social media websites. I’ve found that
people either love or hate Twitter. The
people that hate it don’t see the value in having only 140 characters to say
what you need to say. They don’t grasp
all of the weird ways people communicate with their @’s and #’s. The people that love Twitter are almost
addicted to seeing what others have to say.
They love that you only have 140 characters to get out what is
essential. They love that you can
personally connect with celebrities and hear what is on their mind. If you are lucky, you may even get a reply
from a famous person (or at least a celebrity in your area of expertise). On Twitter, you can share your YouTube
vacation video. You can reach out to
anyone who wants to #workfromhome and then connect with them on Facebook or
LinkedIn. You can send a Tweet with a
direct link for people to check out what you are doing.
Where Should You Start?
If you are looking to build a social media
following, you shouldn’t read every “how to” blog, book or eBook. You should simply get started. I would recommend joining
one social media platform and begin to understand the strengths and weaknesses
of that social media. Once you have
developed a following, look at opening another account on a different social
media website. You will quickly discover
if a social media platform isn’t for you.
Establish your primary goal for
using social media and let that be your driving force.
About Christopher Smith
Christopher Smith is a Social Media
Specialist and Online Auction Coach / Mentor. Between his Twitter accounts, eBay
accounts, LinkedIn account, professional / personal Facebook pages and YouTube
Channel, he reaches thousands of people each day.
Please CLICK HERE to read Part 1 of this guest post by Christopher Smith.
I want to thank Chris Smith for sharing his thoughts on social media marketing.
Please share your thoughts in the Comments Section below.
