Yesterday our guest blogger shared some excellent advice for using Facebook and LinkedIn.
Today Mr. Smith will show us how we can use YouTube and Twitter to build our brand and our business.
YouTube is the world’s largest online video community. You can literally find a rare commercial from the 1980’s to seeing what the latest bad choice by a current pop-culture celebrity was. YouTube is a great place to promote items. Depending upon which article you consider, many experts say that as much as 60% of online sales will be derived from video. If you are not camera shy, you can promote anything that you would like. There are even ways to make videos that don’t require you being on camera. Facebook and LinkedIn require some level of connection in order for people to see your photos, comments, suggestions, etc. On YouTube, anyone can subscribe to you. Anyone can see what you are up to. I have enjoyed some success using YouTube. Once you record a few videos, you begin to get relaxed and are able to be yourself. The more genuine you are in your videos, the more likely you will get customers. This would be a perfect place to upload your vacation video and then explain how you would like to share with others how you were able to go on your vacation.
Twitter is almost always mentioned in the top five of all social media websites. I’ve found that people either love or hate Twitter. The people that hate it don’t see the value in having only 140 characters to say what you need to say. They don’t grasp all of the weird ways people communicate with their @’s and #’s. The people that love Twitter are almost addicted to seeing what others have to say. They love that you only have 140 characters to get out what is essential. They love that you can personally connect with celebrities and hear what is on their mind. If you are lucky, you may even get a reply from a famous person (or at least a celebrity in your area of expertise). On Twitter, you can share your YouTube vacation video. You can reach out to anyone who wants to #workfromhome and then connect with them on Facebook or LinkedIn. You can send a Tweet with a direct link for people to check out what you are doing.
Where Should You Start?
If you are looking to build a social media following, you shouldn’t read every “how to” blog, book or eBook. You should simply get started. I would recommend joining one social media platform and begin to understand the strengths and weaknesses of that social media. Once you have developed a following, look at opening another account on a different social media website. You will quickly discover if a social media platform isn’t for you. Establish your primary goal for using social media and let that be your driving force.
About Christopher Smith
Christopher Smith is a Social Media Specialist and Online Auction Coach / Mentor. Between his Twitter accounts, eBay accounts, LinkedIn account, professional / personal Facebook pages and YouTube Channel, he reaches thousands of people each day.
Please CLICK HERE to read Part 1 of this guest post by Christopher Smith.
I want to thank Chris Smith for sharing his thoughts on social media marketing.
Please share your thoughts in the Comments Section below.