Tuesday, June 5, 2012

Book Review: Worth Every Penny

Worth Every Penny; Build A Business That Thrills Your Customers and Still Charge What You're Worth
By Sarah Petty and Erin Verbeck

Greenleaf Book Group Press

Published: April 29, 2012

About the Authors
Sarah Petty is the founder of The Joy of Marketing, where she and her team teach small business owners how to charge what they are worth.  After earning her MBA, Petty opened her boutique photography studio and was named one of the most profitable photography businesses in the country after just five years in business by the Professional Photographers of America.

Erin Verbeck is the Chief Joy Officer at The Joy of Marketing. After developing marketing plans for small business owners in the tourism, beauty, retail, and restaurant industries at a top regional advertising agency, Verbeck went on to earn her MBA from Texas Christian University. She directed the branding and marketing of a handful of the travel industry's top brands at Sabre Travel Network, the parent company of Travelocity, before joining The Joy of Marketing.

The Boutique Business Model
There is a different way to run a small business, one in which the owner focuses on offering specialized products and excellent customer service...not on matching the prices of their competition.

The authors of "Worth Every Penny" encourage business owners to use a boutique business model, one that is designed to maximize their advantages over the big-box stores and other competitors.

My Thoughts
The first thing I learned from this book is that being a "boutique" business is not about what you sell. Instead, "being boutique" is about how you operate...its' a model of doing business, a filter for your business decisions, and a mind-set that makes your customers say you were worth every penny.

The authors of this book believe you can beat your competition by catering to the niches, not to the masses. Businesses that compete on price can't invade your territory. When you're a boutique business, you're the expert, you're the personal consultant and you're the teacher.

I think the boutique business model is a perfect fit for many small business owners. The authors of this book provide details and share case studies that demonstrate the effectiveness of their way of doing business.

I found this book to be informative and entertaining. There are "Action Steps" at the end of each chapter that will help you apply the techniques in the book to your own business.

You really are worth every penny. Read this book and you will never discount your products or services again.
Highly Recommended.

RATING: 5 Stars Out Of 5

FYI ~ I read a short review of this book on another blog and was hooked. I purchased this book from Amazon.Com with my own funds.

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