Tuesday, November 15, 2011

Book Review: Storytelling About Your Brand

We all have stories to tell. Storytelling makes your personal brand come alive by allowing you to express your key attributes, values, passions and accomplishments in a relevant and compelling way.

Storytelling About Your Brand Online and Offline by Bernadette Martin provides tips, tools, resources and examples that will help you decide what you want to say and how you can deliver it through the power of storytelling.

About The Author
Bernadette Martin is Founder of Visibility Branding, LLC and is a Career Transition Brand Strategist where she offers career development services for individuals (professionals, entrepreneurs, MBA and Executive MBA graduates) and organizations (universities, associations and corporations).

The Power of Storytelling
The author begins this book by sharing the "D-words" that are used in the Reach personal branding process. You will DISCOVER and DEVELOP your stories, DISTILL the ones that resonate with your target, DIGITIZE and then DISCLOSE and DISSEMINATE online and offline. Finally, you will DOCUMENT and DESIGN with your unique visual branding.

The author provides several examples of product brand storytelling. Brand stories are designed to create emotions like desire, craving and trust to win the hearts and minds of customers. The Walt Disney Company has used storytelling to market it's brand for many years.

This book features interviews with Susan Guarneri ("Career Assessment Goddess"), Rebecca Castleton (Certified Myers-Briggs Type Indicator practitioner), Julie Vetter ("Google Goddess"), Lou Bortone (Founder of Online Video Branding, LLC) and several others. These experts offer a wealth of information about developing your personal story and telling your story.

Ms. Martin offers detailed information on developing online portfolios, summaries and bios. She gives guidelines for creating an "elevator pitch" that can be used online or offline. The book provides some very helpful tips for using storytelling during the job interview process.

How Can I Use The Information In This Book?
This book is a fairly short read but it is packed full of useful information. I worked as an elementary school librarian for many years so I was attracted to the word "storytelling" in the title of this book.

I am often hesitant to share personal details about my life. The author explains that these stories make you unique and marketable. People will forget your statistics but will remember your stories. I was inspired to write the blog post, My Little Girl Joined the Navy, after reading this book.

This book provides some excellent information on developing online portfolios, summaries and bios. I learned that I really need to work on my "Summary" on LinkedIn. I also need to work on the "Bio" on my blog and on Facebook. This book provides tips that will help you develop the "brand that is you".  I recommend this book for anyone who wants to take their personal brand to the next level.

FYI ~ This is the first Kindle book that I checked out from my public library. I am so excited about having this resource available. I am very impressed with the selection of quality books that are available. Woot!!!

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