The Social Executive: Winning In The Multi-Trillion Social Economy
Author: Dionne Kasian-Lew
Publisher: BookBaby
Date: February 1, 2013
Pages: 60
About The Author
A respected thought leader and international pioneer in social executive
leadership, Dionne Kasian-Lew is the CEO of The Social Executive™. Dionne is highly regarded as a speaker and has been active on the speaking
circuit since 2009 including as a conference chair, panelist, keynote speaker
and contributor to thought leadership roundtables.
A Call To Leaders
"Social" is a hybrid word that means connecting, online or offline.
Many executives know "social" will be meaningful, but they are not sure: when, what, how. Ms. Kasian-Lew believes executives need to be involved in the social mindset.
Social is not a fad.
Leaders set the vision and the strategy of the company.
Customers no longer trust companies to tell them about their products or services...they trust their peers.
Leaders are paid to make decisions. Social intelligence can provide rich data and strategic insights that inform that process.
This little gem is packed with research, resources and strategies. The book includes 12 case studies that illustrate how social media is used for business.
My Thoughts
This book explains exactly WHY your business needs social media. The time is NOW for leaders to start building their corporate and personal platforms. Executives need to learn how to engage on the basic platforms. Then they need to start raising digital and social expectations at the leadership level and across the business.
Ms. Kasian-Lew has done an excellent job presenting information that business executives need to know and understand. Change is not easy but an investment in social media will pay huge dividends in the future. This book gets right to the important points....there is no fluff here. Read the book and be prepared to step into the future.
My Rating: 5 Stars Out Of 5
FYI ~ I received a digital preview copy of this book from NetGalley.
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Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate
Author: Amy Jo Martin
Publisher: Jossey-Bass
Date: October 2, 2012
About The Author
Amy Jo Martin founded
Digital Royalty in 2009 to help companies, celebrities,
professional sports leagues, teams and athletes build, measure and monetize
their digital universe.
The Renegades
Mary Jo Martin is an expert on the power of social media, the latest social media trends, how to build a personal brand using social media and on personal and business innovation.
Ms. Martin encourages her readers to get involved in social media by bucking previous assumptions and embracing their
inner renegade. She shows them how, step by step, with the eight essential
Renegade Rules:
Rule 1: Be the Media
Rule
Rule 2: Show Some Skin
Rule 3: Unmask Your Motives
Rule 4: Get Comfortable Being Uncomfortable
Rule 5: Ask Forgiveness Rather Than Permission
Rule 6: Consensus Is the True Authority
Rule 7: There's a New ROI in Town
Rule 8: The Act of Good Can Be Scaled
The author shares fascinating stories about how she went to work as the Director of Digital Media and Research for the NBA Phoenix Suns and helped Shaquille O'Neal develop a strategy for his Twitter presence. She has helped many other sports celebrities build a strong fan base on Twitter and Facebook.
My Thoughts
This is an entertaining and informative book about developing social media influence. Sports fans will love the stories that she tells about working with some of the biggest names in professional sports.
Ms. Martin shares core values in this book that are essential in building trust via social media. She believes that both sides of the relationship must be equal with ongoing value exchange and reciprocation. She is a social rocket scientist because she believes magic happens when we combine numbers/statistics with an emotional connection. She advises us to strive to become expert listeners in both the physical and virtual worlds. Renegades have to earn trust and respect.
I believe this book offers a high degree of value and should be added to your reading list if you are a student of social media and branding strategies. This book offers practical insights and advice that can be used to build your presence on any social media platform. You don't have to be a celebrity or sports star to benefit from the information in this book.
Ms. Martin is launching an online Digital Royalty University that will instruct users on her methods of using social media. This is a great way to continue learning after you finish reading the book...the first lesson is free!
Three cheers for #TeamRenegade!
My Rating: 5 Stars Out Of 5
FYI ~ I received a complimentary digital copy of this book to read and review from the publisher.
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