Book Review: The Social Executive by Dionne Kasian-Lew

The Social Executive: Winning In The Multi-Trillion Social Economy

Author: Dionne Kasian-Lew

Publisher: BookBaby

Date: February 1, 2013

Pages: 60



About The Author
A respected thought leader and international pioneer in social executive leadership, Dionne Kasian-Lew is the CEO of The Social Executive™.  Dionne is highly regarded as a speaker and has been active on the speaking circuit since 2009 including as a conference chair, panelist, keynote speaker and contributor to thought leadership roundtables.

A Call To Leaders
"Social" is a hybrid word that means connecting, online or offline.

Many executives know "social" will be meaningful, but they are not sure: when, what, how. Ms. Kasian-Lew believes executives need to be involved in the social mindset.

Social is not a fad.

Leaders set the vision and the strategy of the company.
Customers no longer trust companies to tell them about their products or services...they trust their peers.

Leaders are paid to make decisions. Social intelligence can provide rich data and strategic insights that inform that process.

This little gem is packed with research, resources and strategies. The book includes 12 case studies that illustrate how social media is used for business.

My Thoughts
This book explains exactly WHY your business needs social media. The time is NOW for leaders to start building their corporate and personal platforms. Executives need to learn how to engage on the basic platforms. Then they need to start raising digital and social expectations at the leadership level and across the business.

Ms. Kasian-Lew has done an excellent job presenting information that business executives need to know and understand. Change is not easy but an investment in social media will pay huge dividends in the future. This book gets right to the important points....there is no fluff here. Read the book and be prepared to step into the future.

My Rating: 5 Stars Out Of 5

FYI ~ I received a digital preview copy of this book from NetGalley.

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Michael Hyatt Launches Platform University

Michael Hyatt has worked in the book publishing industry for most of his career. He got his start while a student at Baylor University and has since worked in every aspect of book publishing. He was CEO of Thomas Nelson Publishers from 2005 - 2011.

In 2012, Mr. Hyatt wrote Platform; Get Noticed in a Noisy World - A Step-by-Step Guide for Anyone With Something To Say or Sell. This book has been a tremendous success and has helped thousands of people develop a platform for their business or cause.

Today, Michael Hyatt is launching Platform University. Each month, Mr Hyatt will explore the concepts outlined in his book at a much deeper level through specialized classes, tutorials, and actionable lessons. His goal is to help you get your message heard and have greater impact.

I signed up for Platform University because I think this is an excellent opportunity to increase my knowledge and experience for a very reasonable price. I am 100% in and plan to give this my best effort.

You can sign up for Platform University during the Early Bird Registration period for $20.00 a month. The price goes up to $25.00 a month on January 30. You can end your membership at any time. (This is not an affiliate link ~ I will not get any compensation for your membership.)

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Book Review: Renegades Write The Rules by Amy Jo Martin

Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate

Author: Amy Jo Martin

Publisher: Jossey-Bass

Date: October 2, 2012







About The Author
Amy Jo Martin founded Digital Royalty in 2009 to help companies, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universe.

The Renegades
Mary Jo Martin is an expert on the power of social media, the latest social media trends, how to build a personal brand using social media and on personal and business innovation.

Ms. Martin encourages her readers to get involved in social media by bucking previous assumptions and embracing their inner renegade.  She shows them how, step by step, with the eight essential Renegade Rules:

Rule 1: Be the Media Rule
Rule 2: Show Some Skin
Rule 3: Unmask Your Motives
Rule 4: Get Comfortable Being Uncomfortable
Rule 5: Ask Forgiveness Rather Than Permission
Rule 6: Consensus Is the True Authority
Rule 7: There's a New ROI in Town
Rule 8: The Act of Good Can Be Scaled

The author shares fascinating stories about how she went to work as the Director of Digital Media and Research for the NBA Phoenix Suns and helped Shaquille O'Neal develop a strategy for his Twitter presence. She has helped  many other sports celebrities build a strong fan base on Twitter and Facebook.

My Thoughts
This is an entertaining and informative book about developing social media influence. Sports fans will love the stories that she tells about working with some of the biggest names in professional sports.

Ms. Martin shares core values in this book that are essential in building trust via social media. She believes that both sides of the relationship must be equal with ongoing value exchange and reciprocation. She is a social rocket scientist because she believes magic happens when we combine numbers/statistics with an emotional connection. She advises us to strive to become expert listeners in both the physical and virtual worlds. Renegades have to earn trust and respect.

I believe this book offers a high degree of value and should be added to your reading list if you are a student of social media and branding strategies. This book offers practical insights and advice that can be used to build your presence on any social media platform. You don't have to be a celebrity or sports star to benefit from the information in this book.
Ms. Martin is launching an online Digital Royalty University that will instruct users on her methods of using social media. This is a great way to continue learning after you finish reading the book...the first lesson is free!

Three cheers for #TeamRenegade!

My Rating: 5 Stars Out Of 5

FYI ~ I received a complimentary digital copy of this book to read and review from the publisher.

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