Book Review: Read Their Mind

Are you a mind reader?

Are you able to determine what the marketplace wants and needs?

Are you listening to people and helping them find answers and solutions?


"Read Their Mind; How To Hear What the Marketplace Wants and Build a Huge Business", by Sandi Krakowski, will show you how to follow your passion and build a strong, stable online business.

About The Author
Sandi Krakowski is a Serial Entrepreneur with 11 successful companies under her belt and a "Back To Basics Step By Step Business" expert who currently serves more than 170,000 clients in over 136 countries.

CopyWriter With Pink Hair
Sandi Krakowski began her Internet marketing career as a copywriter. She is known for the bright pink streak she wears in her hair.

Her marketing/consulting/coaching business has grown from her success in multiple Internet businesses. Ms. Krakowski shares many of the business principles and practices that she uses in this book.

Here are some of her key points;

• Determine your WHY. The author explains your WHY in the following way..."Whenever IT happens, IT pisses you off." You will work to find other people who have the same frustrations that you have and work with them to find a solution.
• Listen, Ask, Listen. Ms. Krakowski suggests that you do "listening research" to determine what the marketplace wants and needs. You must be sincerely interested in helping people and being the change. The author offers helpful advice in asking questions and using surveys to test your market. You will know what people want because they will tell you.
• It's Not About You. Your goal should not be to write copy that converts. You goal should be to find out what people are struggling with and figure out how you can help. The author believes it is important to speak and write at a level that people will easily accept. She uses the Flesch-Kincaid Formula to determine the reading grade level of her text. She has found that copy with a reading level of 7th grade or lower will convert more readers. Speaking to people where they're at is huge.

My Thoughts
Sandi Krakowski has built her business around the power of words. The words that are heard are just as important as the words that are spoken. This book provides practical tips and advice that you can use to improve your Internet business. The author writes a weekly newsletter and has thousands of subscribers. This book will give you a fresh outlook on how you communicate with people on your lists (email, Facebook, Twitter, etc.)

If you are not able to purchase the book at this time, I highly recommend the author's newsletter and Facebook page.

A Woman of Faith
Sandi Krakowski is not "religious" but she has a close personal relationship with Jesus Christ. She writes about her faith frequently in this book and gives God all the glory for her success.  I like the way the author was able to blend her personal beliefs and convictions with her business. She believes that she is fulfilling her God-given purpose by helping others.

FYI ~ I received a complimentary digital copy of this book during a pre-launch promotion on Facebook.

Do you conduct "listening research"? Please share your thoughts in the Comments Section below.

Book Review; Scientific Advertising

Who was Claude C. Hopkins?

Claude C. Hopkins (1866-1932) was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced.
He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year. Hopkins insisted copywriters researched their client products and produce reason-why copy. He believed that a good product was often its own best salesperson and as such he was a great believer in sampling.
Wowsers!  The average wage in the U.S. in 1907 was 22 Cents per hour.
The average U.S. worker made between $200 and $400 per year.
A competent accountant could expect to earn $2000 per year.
A dentist made $2,500 per year.
A veterinarian between $1,500 per year.
A mechanical engineer about $5,000 per year.

What is Scientific Advertising?

"Scientific Advertising" was written by Claude C. Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book.
In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied.

Here are some of my favorite quotations from this book;

One man may do business in a shed, another in a palace. That is immaterial. The great question is one’s power to get the maximum results.

Changing people’s habits is very expensive. A project which involves that must be seriously considered.

We must have a seeming advantage. People don’t quit habits without reason.

People will do much to cure trouble, but people in general will do little to prevent it.

An ad-writer, to have a chance of success, must gain full information on his subject.

We cannot go after thousands of men until we learn how to win one.

A man who desires to make an impression must stand out in some way ~ Doing admirable things in a different way gives one a great advantage.

 We are attracted by sunshine, beauty, happiness, health, success. Then point the way to them, not the way out of the opposite.

Scientific Advertising was written over 80 years ago and offers very practical information that can be used today.  If you are interested in advertising and copywriting, you must read this book!

I am offering a free ebook with the complete text of this book that was written in 1923.  CLICK HERE for your FREE copy of Scientific Advertising.  No forms or mail list sign-up.