Mark Schaefer Explains Social Media for Business

Social Media Explained: Untangling the World’s Most Misunderstood Business Trend, Revised and Expanded Second Edition

Author: Mark W. Schaefer

Publisher: Amazon Digital Services LLC

Date of Publication: February 7, 2018

Length: 143 Pages


About the Author
Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} - one of the top marketing blogs of the world.

Social Media - An Unstoppable Force
Mark Schaefer believes the potential for marketing through social media platforms is a significant and unstoppable force.

The author explains that behind every social media marketing success story, you will find the following three elements:

1. Targeted connections +
2. Meaningful content +
3. Authentic Helpfulness = BUSINESS BENEFITS

This updated book offers business leaders solid strategies and case studies for implementing, managing and measuring a social media marketing program.


My Thoughts

Social media marketing requires more expertise in marketing than social media. Do not assign Tammy from the mail room to run your new social media effort because she's good at Facebook.

I had to smile when I read the above quote, but the author makes a very valid point. Social media offers platforms to promote and market your business. You are always marketing. 

How do you handle complaints and criticism on social media? 
"Deal with it. Adjust. Adapt. Get your house in order because the social web will make you miserable if you don't."
This book spells out exactly what you need to do to establish a successful social media marketing program for your business. I found the social media marketing case study in Chapter 11 extremely interesting and inspiring.

"Social Media explained" is recommended for social media newbies as well as experienced professionals. Mark Schaefer is a natural teacher and he EXPLAINS some advanced strategies and techniques in an understandable manner. I am confident you will find value in this book. Read the book and then go back and really study it. 

MY RATING: 5 STARS OUT OF 5 

FYI ~ I borrowed a digital copy of this book with my Amazon Kindle Unlimited subscription.

Thank you for reading this book review. Please share your thoughts in the Comments Section below.

Building Your Personal Brand in the Digital Age - A Book Review

KNOWN: The handbook for building and unleashing your personal brand in the digital age

Author: Mark W. Schaefer

Publisher: Amazon Digital Services LLC

Publication Date: February 6, 2017

Pages: 257 Pages



About the Author
Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world.

Being Known is not the Same as Being Famous

"Being known is not the same as being famous. It's not about having millions of fans and red carpet appearances. Being known is about having the proper authority, reputation, and audience to realize your potential and achieve your goals...whatever they may be."

 Mr. Schaefer believes that everyone has a chance to be known. He provides case studies of dozens of people who started out being unknown and used content to establish a digital presence that propelled their dreams.

Consistency is the key to being known. Nearly every person in the case studies said that consistency is the most important element in the journey to be known. 

The formula for success isn't just finding a passion or even a niche. You must find the magical combination of PLACE (A sustainable interest and what you want to be known for) and SPACE (an uncontested or under occupied niche with enough people to matter.)

This book provides solid guidelines for going from unknown to known in a digital world.

My Thoughts

This is a very motivational book. The author is a delightful storyteller and adds touches of humor to the many case studies that are used to illustrate the techniques needed to build your personal brand.

There are stories about bloggers who share there passion using the written word. There are YouTubers who share their musical talent or artistic skills with videos. There are podcasters who produce internet-based radio shows. There are designers, artists and photographers who share visual images on Facebook, Instagram and Pinterest.

Consistency and endurance are the common denominators of all the success stories highlighted in this book. 

If you want to be known, read this book and then get started sharing your content and building an audience using social media. Being known can open doors of opportunity in your personal and professional life. 

I like everything about this book...it inspires, motivates and educates. 

My Rating: 5 Stars Out of 5

FYI ~ I borrowed this book with my Amazon Kindle Unlimited subscription.

Do you have a passion that you would like to be known for? Please share your thoughts in the Comments Section below.