Influencer: Building Your Personal Brand in the Age of Social Media
Author: Brittany Hennessy
Publisher: Citadel
Publication Date: July 31, 2018
Length: 256
About the Author
Brittany Hennessy, the first-ever Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, casts celebrities and influencers for Seventeen, Cosmopolitan, Elle, Marie Claire, Harper’s Bazaar, Esquire, and other titles in campaigns for the world’s top fashion, beauty and lifestyle brands.
Influencers are Made on Instagram
"Since the majority of social branded content occurs on Instagram, this is where we are going to focus most of our energy. Of course, you can take some of these concepts and apply them to Facebook, Twitter, Pinterest, and Snapchat, but Instagram is the Coca-Cola of influencer marketing, and it isn't going anywhere."Ms. Hennessy shares her expertise on influencer strategy and marketing in this book. She emphasizes that being unique is the only way to get ahead in the market today.
She believes that creating compelling content will create a bond between you and your audience. This allows you to create a community...which is different, and more important, than a following.
The author provides detailed instructions on how to create and post social media content. She also shares case studies and interviews that highlight Instagram superstars.
My Thoughts
This book offers inspiration, motivation and instruction to people who are seeking to up their game in the world of social media marketing. The author deals with influencers who make a full-time living partnering with businesses on social media. Many of theses influencers (mostly women) have thousands or even millions of followers on Instagram and have built loyal communities of potential customers for merchandise and services.
I was a late-comer to Instagram and only have a few hundred followers (Click here if you would like to help me out!) I am amazed at the tremendous success that ordinary women (not celebrities) have achieved on Instagram. This book provides insider information for growing your social media marketing presence.
Ms. Hennessy emphasizes that the influencers that attract the attention of large businesses work very hard and make producing content for Instagram ( and other social media sites) their full-time job.
Influencer marketing is a fairly new concept and I recommend this book to all who are interested in learning more.
MY RATING: 5 STARS OUT OF 5
FYI ~ I received a free digital copy of this book from NetGalley in exchange for a fair review.
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