Friday, January 25, 2013

Book Review: Craft Business Power by Jason G. Miles

Craft Business Power: 15 Days To A Profitable Craft Business

Authors: Jason G. Miles and Cinnamon Miles

Publisher: Liberty Jane Media

Date: January 6, 2013

About the Authors 
Jason G. Miles is co-author of Craft Business Power - the Amazon #1 Best Selling Book. His previous books include Pinterest Power and Price It Like Picasso.
In 2008 he co-founded Liberty Jane Clothing, an online retail business that has grown to become a thriving six-figure business. With over 200,000 digital guidebooks downloaded, and thousands of raving fans, Liberty Jane has become a powerful brand in their small niche.

Cinnamon Miles is the co-founder and lead designer at Liberty Jane Clothing, a company she co-founded in 2008 by selling a single item on eBay. Cinnamon is also an official Brand Ambassador for Bernina, the world's premiere sewing machine company.

Building a Profitable Craft Business
Jason and Cinnamon Miles started their craft business like many crafters do. Cinnamon started making doll clothes for her daughter's American Girl Doll on her home sewing machine. 

In January of 2008, Jason asked if he could list one of the doll outfits on eBay. This outfit sold for $39 and was the beginning of a successful crafts business that is based on doll clothes and patterns.

"Craft Business Power" explains how Liberty Jane Clothing has grown to include the following divisions;
  • LibertyJaneClothing.Com - retail outlet for designer doll clothes.
  • LibertyJanePatterns.Com - over 200,000 doll clothes patterns in pdf format.
  • LibertyJanePartners.Com - the company encourages and assists sew-from-home entrepreneurs in using the patterns as the basis for their businesses.
  • The Cutting Room - a membership site for partners and people interested in growing their craft business. It gives you direct access to Cinnamon and Jason as well as a whole set of additional benefits.
Mr. Miles shares detailed information about each step in the development of Liberty Jane Clothing. Jason is responsible for the financial and marketing side of the business. Cinnamon is responsible for the creative designs and production side of the business.

This book provides an in-depth case study of a crafts business that has achieved amazing success in just five years.

My Thoughts
"Craft Business Power" provides "insider information" that is not available in many books about launching and running a crafts business. 
Many artists and crafters do not have the information or experience they need to promote and SELL their products. They concentrate on CREATING instead of marketing.

This book demonstrates exactly how a business can be built by combining marketing expertise and creativity. I highly recommend this book for anyone who wants to start a home crafts business. (The information in this book will be beneficial to ALL home business owners).

GOOD NEWS! I bought this book last week with my own funds but just discovered that this Kindle book is FREE on Amazon TODAY!

My Rating: 5 Stars out of 5

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