Tuesday, December 18, 2012

Book Review: The Viral Video Manifesto

The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works

Authors: Stephen Voltz and Fritz Grobe

Publisher: McGraw-Hill

Date: November 27, 2012

About The Authors
Stephen Voltz and Fritz Grobe are the creators of the viral video studio EepyBird. The recipients of four Webby Awards and two Emmy nominations, they have been featured in the New York Times and the Wall Street Journal and on the cover of Advertising Age.

What Makes Videos Go Viral?
Online video is fairly new and the video techniques of the past don't work. The authors of this book have created numerous videos that have received millions of views on YouTube and other video sharing sites. They share their techniques for creating viral videos in this book.

The authors of this book present the following four rules for creating videos that attract millions of viewers;
  • Be True
  • Don't Waste My Time
  • Be Unforgettable
  • Ultimately, It's All About Humanity
The authors share their own personal experiences in creating videos that have been wildly popular on video sharing sites. They also feature other videos that have the same popular traits and have been favorites with online viewers.

The authors encourage readers to watch samples of viral videos as they read the book. There are QR codes embedded on the pages of the book so you can watch a video on your smart phone while you are reading the print book or a digital copy on your ereader.

The Viral Video Manifesto web site provides an excellent summary of the book and a chapter-by-chapter list of videos that are mentioned in the book.

My Thoughts
This is a practical, informative and entertaining guide for video fans and producers. You don't have to be a pro to create a video that goes viral on YouTube. I can't say that the information in this book will make your videos overnight sensations on YouTube, but you will learn many principles and techniques that will give you a better understanding of what people are looking for in an Internet video.

I found the video samples extremely interesting and entertaining. You really MUST view the sample videos as you read the text in this book. A picture/video is worth a thousand words and will give you insight that you can't glean from the text alone.

I recommend this book to anyone who is interested in making videos for business or fun. You will gain a new understanding of what people want to view and what they don't want to view on YouTube.

My Rating: 5 Stars Out Of 5

***On a personal note, I love to make videos and post them on YouTube. I have one video that has received over 140,000 views. Please take a look and see if this video follows the four rules listed above.

FYI ~ I received a complimentary digital copy of this book to read and review from Net Galley.

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