Thursday, November 3, 2011

Book Review: 31 Days To Greeting Card Marketing Mastery

Bruce Brown provides some helpful hints on how to use greeting cards to build relationships and promote your business. "31 Days To Greeting Card Marketing Mastery" is a brief handbook that explains how you can grow your business by sending out greeting cards. He explains that all people want to feel appreciated and sending cards is a wonderful way to express your thanks and appreciation.

About The Author
Bruce Brown is a real estate Broker with Coldwell Banker Sea Coast Realty in Leland, NC.
Bruce and Marge Brown are also Senior Managers with SendOutCards. Their independent distributorship, Fat City Cards, can be found at
Quantum Results Coaching is Bruce and Marge's coaching and publishing company. In addition to writing the 31 Days to Mastery Series, of which this is the second volume (12 volumes are planned), Bruce also works with entrepreneurs and triathletes who are seeking rapid, significant improvement in their business or sport.

Greeting Cards From The Heart
Bruce Brown is a senior manager with SendOutCards but this book is not a sales pitch for SendOutCards. The tips, techniques and strategies in this book will work for any card that you can personalize with graphics, photos, art work, handwriting and your personal signature. Mr. Brown believes that the more personal the cards you send, the better they'll work for you. The author does not believe that electronic greeting cards are effective business marketing tools.

Bruce Brown shares 31 tips for using greeting cards to promote and build your business. The book has one page per tip with several additional pages for note-taking and questions for personal planning at the end of each tip.

Here are five of my favorite tips from the book;
  • It's personal, not business.
  • It's more about them than about you.
  • An un-birthday card.
  • Simple appreciation.
  • Cards for all seasons.
Bruce Brown believes that sending greeting cards is a fun and effective way to reach out to your customers. He emphasizes that you must customize your greeting cards to help the recipient feel special and strengthen the relationship-building effectiveness of the cards.

My Thoughts
I wanted to read this book because I have been an enthusiastic handmade card maker for the past two years. I am familiar with SendOutCards and have no objections to them, however I am not promoting or endorsing this company. The author shows examples of photo cards that he has designed with SendOutCards. The ideas that he presents in this book can be used with any personalized greeting card.

This book is a quick read and has some original ideas for sending greeting cards to customers/business associates. I would advise you to read the entire book and then go back and concentrate on one tip at a time. I like the idea of working on a different strategy each day for a month.

I think greeting card marketing is a wonderful way to communicate with people and let them know that you care. This book provides ideas that will motivate and inspire you to start sending out cards.

Please share your thoughts in the Comments Section below.
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