Friday, September 30, 2011

Book Giveaway: Marketing Shortcuts For The Self-Employed

I have an awesome book to GIVE to one of my readers today. Patrick Schwerdtfeger sent me a brand new SIGNED copy of his popular book "Marketing Shortcuts for the Self-Employed; Leverage Resources, Establish Online Credibility, and Crush Your Competition."

*All you have to do for a chance to win this book is to leave a comment on this blog post. That's all there is to it!

About The Author
Patrick Schwerdtfeger is the author of "Marketing Shortcuts for the Self-Employed" (2011, Wiley & Sons, Inc.) and is a regular speaker for Bloomberg TV. He has spoken about modern entrepreneurship and the social media revolution at conferences and business events around the world.
Patrick is a passionate and dynamic speaker who focuses on delivering valuable content and highly practical strategies people can implement immediately and see actual results. His programs consistently get strong reviews and leave attendees burning to put their new strategies to work.

My Thoughts
All self-employed business people face the challenge of marketing. Entrepreneurs, small business owners, and self-employed service professionals often have a small or no staff, limited cash and too little time in the day to execute a marketing campaign.

This book is a step-by-step marketing road map for growing your business. Internet marketing is the main focus of this book because of the tremendous opportunities that exist online.

"Marketing Shortcuts for the Self-Employed" contains 80 chapters that each contain three or four pages of valuable information. Each chapter has an "Implementation Checklist" at the conclusion of the text. This checklist summarizes the text and provides specific ACTION steps that you can do. You will check-off the tasks as you complete them.

The chapters in this book are divided into the following topics;
  • Define Your Business Model
  • Plan Your Internet Presence
  • Build Your Website And Blog
  • Populate Internet Properties
  • Attract Qualified Prospects
  • Leverage Social Media
  • Conclusion And Execution
I have read many books on Internet marketing in the past several years. I believe this is the closest thing to a practical, hands-on guide that I have ever seen. I found the concise, specific information very informative and challenging. This book will benefit experienced social media professionals as well as newbies. I assure you that if you follow the instructions is this book, in the order they are given, you will "establish online credibility and crush your competition." It might take weeks, months or even years to complete this book, but it will be well worth the time and resources that you invest. This book is a "must-read" for all who are ready to take their business to the next level.

*How To Enter To Win A FREE Copy Of "Marketing Shortcuts for the Self-Employed"
Just leave a comment on this blog and you will be entered to win this contest.  On Thursday, October 6, I will draw ONE lucky name out of a hat in a random drawing. The drawing will take place at 8:00 pm (Central Time). Please leave an email address so that I can contact you. You will have until the end of Sunday, October 9, to respond to my email and send me your name and shipping address. If I do not hear from you, I will pick another name on Monday morning.

Who Can Enter
This contest is open to anyone age 18 or older. I am willing to ship this book (at my expense) to any location in the world.  I ask that you just submit one entry per person.

You must post a comment on this blog post no later than 8:00 pm(Central Time) on October 6, 2011.
I will announce the name of the winner on this blog the week after the drawing.

Follow Me!
I would love for you to push the "Follow" button and add your name to my group of loyal blog readers. If you are on Facebook, I now have a Networked Blogs widget that you can use. However, this is not a requirement to enter this contest.

Please share your thoughts in the Comments Section below to enter the contest.
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