Friday, August 19, 2011

FREE Ebook: How To Increase Your Online Credibility

I recently received "How Do You Show That You Are A Credible And Trustworthy Person When Running An Online Business?" by Nicole Dean. The author interviewed several online marketing experts and asked them the following question;

"What does Credibility mean to you? Is it important? How do you narrow down where you've got it? If you don't have it...what can you do to get it?"

Connie Ragen Green
"It all starts with you deciding exactly what message you want to get out to the world. Most of us came online in order to share and teach others about a specific topic and idea. Use this as your starting point to establish your credibility. Tell the story of where you were, what that was like, and how that has helped you to become the person you are today."

"Instead of trying to be an expert on the topic, be “the guy next door”.  Be the person your market can relate to, and follow through the process of getting started. Let them go through the experience with you, through every little detail."

"Credibility doesn’t necessarily mean that you have to have a few dozen letters after your name, but it does mean you should have something of value to contribute based on your own experience, or the experience of others around you (i.e. interviewing an expert). With that said, I don’t think it’s particularly difficult to become a credible source of information. Really, it’s about knowing, doing, and breathing your expertise. It’s about confidence, learning, and continual improvement."

"Where the rubber meets the road is through recommendations. Offline, they could be the letters framed on the wall (testimonials), the photos with famous people (credibility through association, an implied endorsement), the personal recommendation of a friend, neighbor or colleague.
Online we see the same things – testimonials on your sales page and blog, tweets, blog posts and emails recommending a particular person or product, pictures on your site and your Facebook wall, a direct referral from someone you trust.
It’s the recommendation that gives you the believability. And it’s the outward symbols that demonstrate your track record. Together they give you credibility.”

Free Ebook
If you would like to read more interviews from this ebook, please click HERE to download a FREE pdf copy of the entire product.

What does credibility mean to you? Please share your thoughts in the Comments Section below.
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