Wednesday, September 29, 2010

Book Review: 33 Million People In The Room

I read the Kindle version of 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking by Juliette Powell.  I am an avid Twitter and Facebook user, so I am always looking for books that will increase my skill and knowledge in social media marketing and promotion.
This is a slender book that can be read in a couple of hours, but it is packed full of useful information that will teach you how to use social media to make your business grow and thrive. 
Ms. Powell highlights the importance of social networking.  A social network is a Web platform where people can connect with one another.  It is the online counterpart of the rolodex and card catalog wrapped into one, and it's becoming just as widely used.  Social media offers new and exciting ways to communicate.  Social networks aren't just about catching up, they are about staying in touch.
The author uses "Reed's Law" to illustrate the effectiveness of large social networks. Reed's Law suggests that every new person on a network doubles it's value. If you have a network of 25 business contacts, the amount of possible connections and subgroups within your group is an amazing 33 million.
The author provides numourous examples of how entrepreneurs have used social media platforms to build and grow their buisiness empires.  There is plenty of practical information in this book to educate a  newbie and enough details to sharpen the skills of a social media guru.
I really enjoyed the inspiration that this book presents by providing true stories of people who have worked hard and used social media networks to achieve success that truly blows my mind.  I read this book and then I made a list of things that I want to implement to expand my social media networking efforts. 
I recommend that you read this book and then use it as a reference tool in the future.

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