Showing posts with label case studies. Show all posts
Showing posts with label case studies. Show all posts

Wednesday, April 16, 2014

Book Review: What Happens in Vegas Stays On YouTube by Erik Qualman


What Happens in Vegas Stays on YouTube

Author:  Erik Qualman

Publisher: Equalman Studio

Date: January 1, 2014

Length: 194 pages



About The Author
Erik Qualman is an MBA Professor at the Hult International Business School. He is the author of Socialnomics: How Social Media Transforms the Way We Live and Do Business and Digital Leader: The 5 Keys to Success & Influence.

Privacy is Dead
The author shares 36 essential rules to help you preserve your most important asset... your reputation. Whether you are a teacher, politician, CEO, soccer mom, coach or pastor...you must understand the new rules of today's transparent society.

Social media sites have exploded in popularity. Here are several of "The New Rules of Reputation" listed in this book:

Rule #2: Live as though your mother is watching.
Rule #8: Be FLAWsome
Rule #11: Complain = Digital Pain
Rule #16: The three second rule
Rule #32: Be a Baker not an Eater

There are numerous case studies about individuals and companies who have used good judgment and bad judgment in posting photos, videos and comments on social media sites.

There is a chapter on "digital stamps" - "a permanent collection and culmination of your digital footprints and digital shadows". Your digital stamp matters 5 seconds from now, 5 years from now, 50 years from now and 500 years from now.

This book was funded by a very successful Kickstarter campaign.

My Thoughts
This is a timely subject and something that everyone should be thinking about. People will judge you by what you post...you must decide how you want to be known.

Your "digital stamp" will be with you for the rest of your life. Young people like to post pictures of parties and good times but future job recruiters may not be impressed.

The author did a good job researching this subject and presenting the material in a very understandable manner. I think "reputation management" will be a growing topic of concern for individuals, non-profits and businesses in the years to come.

I love the list of "Must Reads" the author included at the end of the book. These books will inspire and educate readers on the subjects of social media, marketing and life.

Now is the time to think about the digital stamp you are creating. This book is well worth your time.

My Rating:  5 Stars Out Of 5

FYI ~ I received a complimentary digital copy of this book to read and review from NetGalley.

Please share your thoughts in the Comments Section below.

Friday, June 7, 2013

Book Review: Miracles of Archangel Gabriel by Doreen Virtue

Miracles of Archangel Gabriel

Author: Doreen Virtue

Publisher: Hay House

Release Date: July 15, 2013




About The Author
Doreen Virtue holds B.A., M.A., and Ph.D. degrees in counseling psychology and is a lifelong clairvoyant who works with the angelic realm.

Archangel Gabriel
This book explores how God sends angels to those in need. In particular, Archangel Gabriel is assigned to help mothers and messengers. Gabriel is mostly known as the "Messenger Angel".

Ms. Virtue's studies of Archangel Gabriel were based on reading the Bible and other spiritual texts. The author also conducted field studies of people who've had modern miracles that they credit to Archangel Gabriel.

This book is illustrated with beautiful color paintings and prints of Archangel Gabriel.

My Thoughts
The author provides detailed information about the history of Archangel Gabriel. She includes all the passages from the King James Version of the Bible in which Gabriel is specifically named.

The case studies about real people who have received help and guidance from Archangel Gabriel are very inspirational. I chose this book because I believe I had an encounter with Gabriel many years ago.

In 1992, my daughter and I were in a very bad car wreck. I was lying on the ground and in great pain because my leg was broken in 5 places. A strange man walked up to me and took my hand. He said his name was Gabriel. I heard him ask for a blanket and he put it over me. He asked me to count forward and backward, he asked me to name the day of the week and he asked me to name the president of the United States. He stayed with me while the ambulance attendants worked with the other driver. I remember hearing him tell the EMTs that he thought I was going into shock.

I was loaded into the ambulance and didn't see Gabriel again. However, a few days later I got a telephone call in the hospital. The voice sounded distant but he said he was Gabriel and wanted to make sure I was OK. Suddenly, the line went dead and all I heard was static.

If you don't believe in angels, you probably won't like this book very much. I am a believer and I found this book informative and inspirational. The stories in this book will warm your heart and the beautiful illustrations are a feast for the eyes.

Rating: 4 Stars Out Of 5

FYI ~ I received a digital review copy of this book from NetGalley.

Have you been touched by an angel? Please share your thoughts in the Comments Section below.


Monday, January 31, 2011

Book Review: Social Media For The CEO

I recently read Social Media for the CEO: The Why and ROI of Social Media for the CEO of Today and Tomorrow by Eve Mayer Orsburn.  I read this book in digital format on my Kindle.  I borrowed the book from a fellow member of the Kindle Lending Club. 
Ms. Orsburn is the founder and CEO of Social Media Delivered in Dallas, Texas.  This book provides an abundance of information for the CEO who is interested in promoting his/her business.  You are not a CEO?  The good news is that this book will benefit anyone who wants to learn more about social media marketing. 
Ms. Orsburn emphasizes that social media is about communication and building relationships.  Social media delivers (1) customer service, (2) marketing and (3) communication.  It is as simple as that. 
The author provides 14 case studies of companies that use social media to build their client base and grow their businesses.  Some of these companies are the Mayo Clinic, Anheuser-Busch, Texas State Optical and General Motors.  Ms. Orsburn explains how she built her reputation as a social media consultant on Linked-In. 
I found the author's "Social Media Equation" the highlight of this book.  She breaks down the amount of time that you should spend in providing information, entertaining and interacting with people that you connect with on social media sites.  If you follow this formula, you will reap the rewards of new friendships, professional contacts and clients.  I am going to write this formula on a piece of paper and tape it to my desk. 
This book is a quick read and is very easy to understand.  The concepts that are presented in this book are very doable.  I have read quite a few books on this subject and I honestly believe that I learned more practical information from this book than from any other. 
PS: The last pages of this book lists hundreds (thousands?) of Twitter names that the author follows.  I found this list fascinating and I am using it to find many new people to follow.
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