The Perennials Megatrends by Mauro Guillen - Book Review

Title: The Perennials; The Megatrends Creating a Postgenerational Society

Author: Mauro F. Guillen

Publisher: St. Martin's Press

Publication Date: August 22, 2023

Length: 272 Pages

About the Author
Mauro F. Guillén is one of the most original thinkers at the Wharton School, where he is a Professor of Management and Vice Dean for the MBA for Executives Program. He combines his training as a sociologist at Yale and as a business economist in his native Spain to methodically identify and quantify the most promising opportunities at the intersection of demographic, economic, and technological developments.

Play - Study - Work - Retirement
Virtually every country in the world has embraced the idea that life proceeds in the following four sequential stages;

1. Play 
2. Study
3. Work
4. Retirement

The author believes the trend of sequential stages is coming to an end and we are entering an era where the perennials will thrive. Perennials are defined as "people who are not characterized by the decade in which they were born but rather by the way they work, learn, and interact with others."

My Thoughts

People are living longer and having fewer children.  Multi-generational households are becoming more common. 

The demand for social skills in the workplace is increasing. The future will require more soft skills, self-awareness, empathy, networked thinking, and lifelong learning. 
The ability to adapt to changes will be crucial in the workplace, in social interactions, and at home. People will be required to adapt, learn, unlearn, and relearn.

This is a fascinating book designed to predict the future trends of the worldwide economy and way of life. This book represents many years of research by the author and his team. The writing style is appropriate for the lay reader as well as professionals in the fields of business, sociology, and economics.

I found this book insightful and inspiring. 

The world will be a better place if these trends come to pass. Long live the Perennials!

My Rating: 5 Stars Out Of 5

Thank you to NetGalley for an excellent reading opportunity.

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Book Review: The Social Executive by Dionne Kasian-Lew

The Social Executive: Winning In The Multi-Trillion Social Economy

Author: Dionne Kasian-Lew

Publisher: BookBaby

Date: February 1, 2013

Pages: 60



About The Author
A respected thought leader and international pioneer in social executive leadership, Dionne Kasian-Lew is the CEO of The Social Executive™.  Dionne is highly regarded as a speaker and has been active on the speaking circuit since 2009 including as a conference chair, panelist, keynote speaker and contributor to thought leadership roundtables.

A Call To Leaders
"Social" is a hybrid word that means connecting, online or offline.

Many executives know "social" will be meaningful, but they are not sure: when, what, how. Ms. Kasian-Lew believes executives need to be involved in the social mindset.

Social is not a fad.

Leaders set the vision and the strategy of the company.
Customers no longer trust companies to tell them about their products or services...they trust their peers.

Leaders are paid to make decisions. Social intelligence can provide rich data and strategic insights that inform that process.

This little gem is packed with research, resources and strategies. The book includes 12 case studies that illustrate how social media is used for business.

My Thoughts
This book explains exactly WHY your business needs social media. The time is NOW for leaders to start building their corporate and personal platforms. Executives need to learn how to engage on the basic platforms. Then they need to start raising digital and social expectations at the leadership level and across the business.

Ms. Kasian-Lew has done an excellent job presenting information that business executives need to know and understand. Change is not easy but an investment in social media will pay huge dividends in the future. This book gets right to the important points....there is no fluff here. Read the book and be prepared to step into the future.

My Rating: 5 Stars Out Of 5

FYI ~ I received a digital preview copy of this book from NetGalley.

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