Wednesday, August 3, 2011

Book Review: Promote Your Book

You have written your first book and now the hard work is finished. You are ready to sit back and wait for the sales to come flooding in.  WRONG!
Patricia Fry, author of "Promote Your Book; Over 250 Proven, Low-Cost Tips And Techniques For The Enterprising Author", believes that you'll have to pay at least as much attention to promoting your book as you did to writing it. If you want to reach potential buyers in a wide range of arenas, you may have to market outside of your comfort zone. This book will show you how to do it!

About The Author
Patricia Fry has over thirty-five years experience marketing her own self-published and traditionally published books. She consults with clients on issues of book promotion and teaches online book promotion courses. Patricia is the Executive Director of SPAWN (Small Publishers, Artists and Writers Network), a networking organization which she helped form in 1996.

A Complete Marketing Guide
The author provides 250 low-cost ways for authors to promote and sell their book. Ms. Fry suggests that this book should be read from cover-to-cover to get an overview of all the techniques available in the book. The reader should then go back and choose activities that are appropriate for his talents and skills. The author suggests that you start with just a few activities and then add more as your confidence grows.

Here are some of the chapter titles that I found especially interesting;
  • Promote Locally
  • Promote Your Book Through Social Media
  • Solicit Book Reviews
  • Get Out And Talk About Your Book
  • Sell Your Book Through Retail Stores
  • Become An Expert
  • Give Something In Order To Get Something
  • Spend Money In All The Right Places
  • Go The Extra Mile For Your Customers
This book demonstrates how you can create a full-time job around the task of promoting your book. Ms. Fry has included unique and creative marketing strategies that she has used in her own marketing efforts.

Ms. Fry has provided many ideas for local promoting that I would have never thought of. She suggests selling books door-to-door and putting a stack of books on a table at your yard sale. You might not make any sales, but this is a great way to get exposure and open doors for future contacts.

There is extensive information provided for marketing your book on the Internet. Ms. Fry explains the benefits of having a web site, blog, joining discussion groups and using social media sites.

My Thoughts
I honestly did not realize that marketing a book could be so much work. I was exhausted from just reading about these activities. The amazing thing is that the author seemed to be having fun! It did not seem like a burden for Ms. Fry to promote her was a labor of love. 
This is the most comprehensive material on book marketing that I have ever read. Highly recommended!

Disclosure: I received a complimentary digital copy of this book to read and review from the publisher.
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