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Author: Chris Breyer
Publisher: LionCrest Publishing
Publication Date: October 24, 2022
Length: 133 Pages
About the Author
Chris Breyer is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms.
Specialization Pays Off
Chris Breyer provides insights and guidance on the benefits of specialization and establishing authority within a chosen market. The author shares personal stories about his youth and how he established an award-winning SEO agency that specializes in personal injury law firms.
My Thoughts
A niche is defined as a specialized segment of the market for a particular kind of product or service.
This book contains a great deal of knowledge about an important business concept. The author explains how you can demand higher fees if you specialize in a niche topic.
"It was my goal in writing this book, to change the narrative on niching from being about scarcity to having an abundance mindset. Niching is not restrictive, it provides opportunity."
Mr. Breyer writes in a style that is pleasant to read and easy for a layman to understand. He emphasizes the importance of networking and giving/receiving referrals in building a successful business. He believes that if build a reputation of excellence in a specific niche, you will have plenty of clients.
My Rating: 5 Stars Out Of 5
Thank you to NetGalley for an excellent reading experience.
