Author: Edwin P. Baldry
Publisher: River Grove Books
Publication Date: October 19, 2021
Length: 260 Pages
About the Author
Edwin P. Baldry is CEO and co-founder of EPBComms, an international enterprise that connects the worlds of business communications and financial technology.
Be Courteous, Kind, and Genuine
Do good manners and etiquette make a difference in business and in all interpersonal relationships?
YES, THEY DO! The author explains how good manners pertain to the core practices, principles, and protocols of business and sales.
My Thoughts
The target audience for this book appears to be business and sales professionals. However, there is plenty of valuable information here for the improvement of all communication skills and just getting along with other people.
Mr. Baldry gives many examples from his own sales career about how the use of good manners gave him an advantage over his competition. It is all about building relationships.
This book provides specific pandemic protocols that can be used in remote communications. There are practical guidelines for etiquette when using social media platforms.
I loved a poignant story the author told at the beginning of Chapter 17. He made a sales call at UPS and later sent a handwritten note to thank the young professional for seeing him. The recipient of the note pinned the letter up in his cubicle and it was still there months later when Mr. Baldry returned for another visit. The author believes people are starved for personalized touches like this and they will hang onto them.
This is a well-written book with practical examples of how to use good manners and etiquette in everyday life. There is always enough time for courtesy!
MY RATING: 5 STARS OUT OF 5
FYI ~ I received a free digital copy of this book from NetGalley to read and review.
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